Branding Exploration Publication | November 2011

Guidelines: Design a publication with at least eight pages. Choose a topic that you are interested in. It can be anything of your choosing.

I chose to create a publication about branding. I wanted to look into the minds of the branding experts and see what they had to say about the topic. I used articles written by Michael Bierut and Steven Heller. I wrote my own preface explaining the purpose of the publication and postface that spells out what I’ve learned through this exploration. The layouts are inspired by Emigre Magazine’s typographic experimentation and limited color palettes. I chose to take an analytical approach to the publication using callout images and footnotes that I wrote in response to the essays I selected.